Saturday, April 25, 2009

Your real asset

Your real asset is yourself. If you cannot "sell your self", you cannot sell anything. If you improve that "product" you can have a chance to make it.

One friend of me told me once : "If I would knew from the beginning who would be my best clients I would approach them from the first day."

Of course, that is not enough : you have to know who to approach, what to ask him and how to ask him. That makes sense if you have something to offer instead. Nice birds attract other birds for mating by using beautiful feathers and colors. Never black ugly and arrogant birds attract companions.

This is also happening in business world, too.

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